Don’t let your website be your only tool for your online communications. We’ll get you started with a Facebook, Twitter, LinkedIn account (or an account with any of the many other various social media sites) – and link it directly to your homepage. The viral marketing opportunities with social media will help spread the word about your business. Social media sites are another “channel” for you to publish your content helping you to stay in front of customers. The increased engagement leads to more conversions.
Facebook Marketing Campaigns
Launched in February of 2004, Facebook was originally a means to keep in contact with college friends, then eventually grew to include other various audiences. Currently, Facebook has more than 600 million active users of whom exchange everyday thoughts, opinions, and interests via this highly effective social media tool. One of the most important ways to utilize Facebook is to get users to “Like” your brand. Once they “Like” you, they will receive updates about your brand as you update your Facebook page. We will create a plan for you to help you gain likers and teach you how and what information to post. Facebook offers pay-per-click advertising campaigns where you can target Facebook users based upon their geography, gender, age, education level and based upon their interests. Please visit the pay-per-click page for more information.
Twitter Marketing Campaigns
Created in 2006, Twitter allows users to send and receive messages called “tweets” which are text-based posts containing no more than 140 characters. You can think of it as a mini blog. Facebook and Twitter can work in sync, so each post you create on your Facebook account will also automatically show up on your Twitter account. We will set up your Twitter page, teach you how to Tweet, how to use hash tags, how to gain followers and use Twitter to increase visits and conversions on your website.
LinkedIn Marketing Campaigns
LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. We will set up your LinkedIn accounts, set up a company account, teach you how to make connections and teach you how to post information about your company page. LinkedIn is great for B2B where marketing on Facebook doesn’t make as much sense. LinkedIn also has a pay-per-click model where you can target by geography, company name, job title or LinkedIn group. Please visit the pay-per-click page for more information.