Search Engine
Optimization

Let's face it, everyone wants to be the first to show up on Google. With Search Engine Optimization (SEO), you can naturally improve the visibility of a website in search engines like Google and Bing and make your way to the top of the page. We will show you what needs to be done to achieve high search engine rankings, visits to your website, and conversions from organic search.

What Is Search Engine Optimization

SEO Analysis

Ever wonder what your visitors are clicking on and what links are most effective on your website? With Web Design CT you will receive comprehensive reports on your website’s activity and gain insight into where they came from and what search term they used to get there. We will also analyze where your website currently ranks in Google and Bing and can determine how many people are leaving your website without converting, including what page they are exiting from. With this information we can then recommend strategies for you to consider that will help improve your site’s search rankings, bounce rates, conversion rates, and more.

Keyword Research

Using our keyword research tools we can build an all encompassing list of keyword phrases that are unique to your business and target them in the search engines. You will be able to see how many searches are performed per month for each phrase and the amount of competition as well. It is best to target phrases with a high number of searches and a low level of competition.

Competitor Analysis

We do a competitor analysis to determine what SEO strategies may or may not be working for your competitors. Once we compile results and keyword analysis, we will be able to tailor a Search Engine Optimization plan for your business.

SEO Tag Writing

Based upon the keyword research, our team will write new SEO tags for all pages on your website including all title tags, META description tags, H1 header tags, and image ALT tags. All SEO tag changes will be submitted to you for approval before we post them to your website. Making all SEO tag changes right away will take advantage of the low hanging fruit and will be the best approach for seeing a quick improvement in the search engine rankings.

Link Building

The first step in link building is to setup citations which are essentially online profiles and directory listings. We will submit your website via our local SEO to setup many citations very quickly.

Next, we will make a list of the websites that are relevant that may be interested in linking to your website. This list typically consists of industry associations, industry related sites, and regionally specific sites (local directories, chambers of commerce, etc.). Then we draft a link request letter to go out under your name to the potential linkers requesting a link to your site. This form of link building is called link request.

In addition to link request, our team will pitch guest blog post articles to relevant blogs in order to get you guest blog post opportunities. Our team will present the opportunities to you and upon approval our team will draft the guest blog post and complete the process.

Content Writing (Blogs & Other Pages)

The best way to build links is by adding great content to your website, typically in the form of blog articles. Blogs are great for ranking highly in the search engines and tend to generate more links to your website than other webpages because other websites may link back as a source to inform their followers and visitors.

The content will continue to help to build links into perpetuity without additional effort. This type of link building is most likely to produce the quality links necessary to achieve high search engine rankings.