Entries by Web Design CT

Can You Get Over 100% Return With E-mail Marketing

E-mail marketing is one of the most cost-effective ways of marketing and generating traffic to your site. One company received 140% response rate with an e-mail broadcast. When I first heard this, I thought is was a typo. After all, even if every one who received the e-mail responded, that would only be 100%, right? The e-mail was so compelling and the product was so interesting that the people who originally received the e-mail forwarded it on to other people…

Effective Use of Google Analytics Data

Due to the current economic situation effecting businesses around the world, executives are being forced to cut back even more on spending in order to help their companies survive. Unfortunately some of these cut backs tend to include critical marketing budgets. Ensuring the right cuts are being made is more crucial then ever. This article has a few suggestions on how to use your web analytics data to help you make better informed decisions. The best approach is to find…

SEO Text Optimization Tips

There is a saying in Search Engine Optimization (SEO) that “Content is King”. This means that the visible content on the page is the most important factor in search engine rankings. We recommend focusing on one SEO target per page. Focusing on too many different phrases per page will dilute the effectiveness of the page, and the page will not rank highly for any of the target keyword phrases. The text on the page should match with the target of…

Your Website Color Choice Is Important

Many web designers overlook the importance of color when designing a web site. Color should be one of your first concerns when it comes time to start your web site design. If you don’t pay close attention to the colors you chose, your site you will end up either plain and boring or so chaotic it’s hard to look at. The color you use should only be chosen after careful consideration. Unfortunately web browsers can only see 256 colors. Even…

Learn The Language Of The World Wide Web

If you are already on the web or thinking about it then you must know the terminology used on the web. Here is a GLOSSARY of a few must know Web Terms. Visitors – The number of distinct people who visit your site. Page Views – The number of web pages that have been viewed by the visitors to your site. If a single page is viewed many times by a visitor, each view is treated as a new page…

Tried And Tested Tips To Improve Your Website

Image Utilization DO NOT use excessive graphics or banner images on a single web page. They tend to slow the loading of your Web page. Impatient surfers might close their browser and move on. Usually your web page must load within 10 seconds. If you have many images on a single page, consider reducing their file size (resolution) deleting few of them or moving them to a new page. Add Essential Elements You should include these elements on your website:…

Conceptualize, Build And Publish A Web Site

All of us knowingly or unknowingly, use a standard decision making process in our day-to-day lives. The very first step of this process is to decide whether TO DO or NOT TO DO. If the choice is TO DO, we think of the various ways and means of attaining our objective/s, compare their pros & cons and take a final stand. This aim of this articles is to make you aware of the resources that are needed to achieve your…

Building Your E-mail Subscriber List

The most successful Internet marketing gurus know that the secret is in the LIST. The list of subscribers they’ve built, an audience that WANTS to hear from them every month and eagerly reads the newsletters and other communications and frequently buy from what is offered. While people hate spam, they also do sign up for information they WANT to receive. Here are some tips for building your own targeted subscriber list: Ensure your content in your newsletter or other information…

I Need a Website – Where Do I Start?

You know you need a website, but you don’t know where to start. This is the situation we find many companies who come to us are in. Ask yourself… Who is my audience? Who am I trying to reach? What are the goals for my website? How do we achieve these goals? With the answers to these questions in mind, we typically recommend starting with a simple sitemap. A sitemap is a list of the pages that you will use…