Search Engine Optimization
What good is a website if no one is visiting it? Search Engine
Optimization is critical to the success of any website. We
practice only “white hat” search engine optimization
methods approved by such reputable organizations as SEO Watch.
Whether you already have a site and your not getting ranked
like you wanted, or you would like us to build your site,
we will create a search engine optimization campaign that
will yield results.
We can provide some or all of the following services based
your needs:
Site Activity Analysis
We analyze your website activity logs to determine what your
visitors are clicking on (what’s effective, what’s
not), where they came from, and if they came from a search
engine, what search term they used. Also, we will determine
whether the search engines are “spidering” your
website regularly.
Search Engine Analysis
First we will analyze where you currently rank on the “Major
Search Engines” for your most important keyword phrases.
Next we will do a competitor analysis to determine what Search
Engine Optimization strategies are working for your competitors.
With these results, we will be able to taylor a search engine
optimization campaign for you, including: META tag optimization
(title, keywords, and description), web site structure optimization,
text optimization, and more.
Keyword Analysis
We will research what search terms are being searched for
all across the internet through a tool that samples search
engine results. Also, we will determine how many companies
are competing for all of the keyword phrases to determine
which phrases in your site will benefit you the most. The
more searches for a keyword phrase divided by the number of
competing companies gives us a “KEI”. Using search
terms with a high “KEI” will get you more visits.
Keywords are used in your web site’s META tags and in
the text on your web site.
Site Penalty Analysis
If your website has been banned from search engines for whatever
reason, we will analyze your site to determine the reason
for the penalty. Then we will take measures to correct the
problems, remove any code that should may have caused the
problem, and resubmit the site to the search engine to get
the penalty lifted.
Link Building Campaigns
First we explore the major directories as well as some local
directories, and determine which category(s) best fit your
company. Then we submit your web site for review. Next, we
will make a list of the websites where a link to you would
make sense. This list typically consists of industry competitors,
industry related sites, and regionally specific sites (Connecticut
Directories, Connecticut Chambers of Commerce, Etc.). Then
we draft a link request letter to the potential linkers requesting
a link and offering them a reciprocal ink in return.
Pay Per Click
Google and Overture have pay per click campaigns where you
pay to be listed in the "sponsored links" section
on specific searches. The price per click depends on the words
selected, and the position that you would like to be placed
at. We will create a campaign for you and recomend keywords
for your that would yeild the best return on investment. We
then manage the campaign checking up on it regularly, and
tweaking the bid prices for you. We can set limits on your
daily or monthly expenditure so you don't go over budget.
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