Unlocking
Search Engine Secrets
Contributed by: gcoulson
Search engines look at a large number of things when they
index your site including title text, meta tags, image tags,
body text, link text, page length, links to your site and
more. Each search engine has a different “ secret recipe”
it uses to determine how high to rank a site when people search
for key words.
To receive high ranking in a particular search engine, you
must learn its secret recipe. But this recipe is a search
engine secret as closely guarded as the formula for Coke™
or the Colonel’s “11 herbs and spices.”
One of the tools most commonly used by professionals for
unlocking search engine secrets and getting high search engine
rankings for their client’s web sites is WebPosition
Gold.
WebPosition Gold offers two features I use most often. The
first is the “Reporter” system. Reporter visits
the major search engines for the key words you choose and
reports whether your ranking is in the 30 results for each
search engine. The Top 30 results returned in a search engine
are usually the first three pages of search results. If your
site doesn’t show up on the first 3 pages of a search,
chances are you will receive no traffic from that search engine.
But now that you’ve identified the problem, what do
you do about it? WebPosition Gold also has a “Page Critic”
feature. The professionals as WebPosition Gold are constantly
testing pages in search engines to figure out each search
engine’s secret recipe. WebPosition Gold downloads the
newest search engine secret recipes, called a knowledge base
to your computer each time you run Page Critic.
Page Critic analyzes how much of each “ingredient”
your site has and compares it to the search engine secret
recipe. You receive a line-by-line report detailing precisely
what changes you need to make to make your site conform more
closely with each search engine secret recipe so that the
search engines
Garland Coulson, “The E-Business Tutor” is an
acclaimed speaker, author and coach in the field of Internet
marketing for small business and home business. For more information,
visit The E-Business Tutor web site at www.ebusinesstutor.com
or call toll-free in North America at 1-866-413-0951.
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