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Unlocking Search Engine Secrets

Web Design CT is a full service marketing agency specializing in web design, eCommerce, SEO & brand dev.

Contributed by: gcoulson

Search engines look at a large number of things when they index your site including title text, meta tags, image tags, body text, link text, page length, links to your site and more. Each search engine has a different “secret recipe” (known as the search engine algorithm) it uses to determine how high to rank a site when people search for key words.

To receive high ranking in a particular search engine, you must learn its secret recipe. But this recipe is a search engine secret as closely guarded as the formula for Coke™ or the Colonel’s “11 herbs and spices.”

One of the tools most commonly used by professionals for unlocking search engine secrets and getting high search engine rankings for their client’s web sites is WebPosition Gold.

WebPosition Gold offers two features I use most often. The first is the “Reporter” system. Reporter visits the major search engines for the key words you choose and reports whether your ranking is in the 30 results for each search engine. The Top 30 results returned in a search engine are usually the first three pages of search results. If your site doesn’t show up on the first 3 pages of a search, chances are you will receive no traffic from that search engine.

But now that you’ve identified the problem, what do you do about it? WebPosition Gold also has a “Page Critic” feature. The professionals as WebPosition Gold are constantly testing pages in search engines to figure out each search engine’s secret recipe. WebPosition Gold downloads the newest search engine secret recipes, called a knowledge base to your computer each time you run Page Critic.

Page Critic analyzes how much of each “ingredient” your site has and compares it to the search engine secret recipe. You receive a line-by-line report detailing precisely what changes you need to make to make your site conform more closely with each search engine secret recipe so that the search engines

About the Author

Garland Coulson, “The E-Business Tutor” is an acclaimed speaker, author and coach in the field of Internet marketing for small business and home business. For more information, visit The E-Business Tutor web site at www.ebusinesstutor.com or call toll-free in North America at 1-866-413-0951.

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