Learn
the Language of the World Wide Web
By newsforuse.freehosting.net
If you are already on the web or thinking about it then you
must know the terminology used on the web. Here is a GLOSSARY
of a few must know Web Terms.
Visitors
The number of distinct people who visit your site.
Page Views
The number of web pages that have been viewed by the visitors
to your site. If a single page is viewed many times by a visitor,
each view is treated as a new page view.
Hits
When a visitor views a page that has 3 graphics or images
on it, he / she will give you 4 hits. 1 for the HTML page
and 3 for the graphics. As hits are meaningless, you must
not express your site statistics in terms of Hit count.
Referrer URL
It is the web site from which the visitor has arrived to your
site. Assume that the www.xyzsite.com web site has a link
to your site on all its pages. When a surfer clicks on your
sites' link and arrives at your site, www.xyzsite.com becomes
your Referrer URL. Thus a referrer url indicates the sites
which are giving you traffic.
If surfers type the url of your site in their browsers to
arrive at your site, it will be shown as a Direct Hit in the
Referrer URL list.
Counter
A counter counts the number of Hits or Page Views or Visitors
received by your site. Ideally a counter should count only
unique visitors i.e. the counter should increment only when
a new surfer visits your site. There are many web sites which
provide counters and site statistics for web sites.
Targeted Traffic
It includes the surfers who visit your site because they want
the product or service or information which is being offered
by your site. Usually a Search Engine or Directory will produce
Targeted Traffic to your site. Your aim should be to build
Targeted Traffic to your site.
A link or banner without supporting content will produce untargeted
traffic.
Page Creation Tools
They let you work with a single HTML document at a time. Netscape
Composer is a Page Creation Tool.
Site Creation Tools
They let you work with several HTML documents at once. MS
Front Page is a Site Creation Tool.
WYSIWYG HTML Editor
This is short for " What You See Is What You Get ".
It is pronounced as We-z-Wig. A WYSIWYG HTML Editor will create
the HTML page for you. All tags are automatically inserted
by the editor when you click buttons. You only need to type
in the text of your document. A WYSIWYG Editor is very useful
while working with tables as it displays the table structure
i.e. rows and columns.
Netscape Composer ,which is part of the Netscape Communicator
4 & higher package, is a WYSIWYG HTML Editor.
HTML Validation
It is a software program which you can install on your computer.
It is used to determine if the HTML code in your web page
has any errors on it. Validating your HTML code ensures that
your web page will be displaced correctly by most browsers.
Link Popularity
Is measured in terms of the number of sites which are linking
to your site. High Link Popularity for a web site helps to
improve its ranking in the Search Engine listings.
To determine the number of sites linking to the site www.yoursite.com
in Alta Vista, type "link:yoursite.com-url:yoursite.com"
in the search box. The - stands for minus and it will exclude
links from pages within the yoursite.com domain. You can also
determine Link Popularity using Google toolbar. Display the
required site and check "Backward Links" in the
Google toolbar. The toolbar is free to download from http://toolbar.google.com/.
Direct Linking
If your web host allows direct linking to servers then a file
(.zip, .exe) from your web site can be downloaded from another
web site by hyperlinking. However, most of the free web hosts
like Tripod, Geocities, Angelfire etc. do not allow Direct
Linking. Thus surfers will need to visit your web page to
download any file. This is disadvantage if you plan to market
/ promote your web site by offering a FREE product like an
ebook though FREEWARE sites. Most of the FREEWARE sites require
your product to be setup on a server that allows direct linking.
This way visitors to the FREEWARE site can download your product
by clicking a link on the FREEWARE site itself.
Spider
When you submit a web site to a Search Engine (SE), the SE
will send out spiders (software program) to your site. These
spiders will record information about your site and bring
it back to the SE. The info brought by the spiders is added
to the database of the SE. This process is known as indexing.
After your site has been indexed it will be ranked and listed
by the SE, so that the site shows up in the search results.
Yahoo doesn't use spiders. All info is added manually to the
Yahoo database. Thus Yahoo is a directory and not a Search
Engine.
Autoresponder
It is a software that sends an automated reply or replies
to emails sent to it. The reply or replies are pre written
and saved on the web server by the web site owner. As the
replies are automated, it saves time & effort for the
web site owner. Autoresponders can be used for sending product
details to customers, to handle subscription requests or to
send follow up messages to prospective customers.
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