Can you get over 100% return?
E-mail marketing is one of the most cost-effective ways of marketing and generating traffic to your site. One company received 140% response rate with an e-mail broadcast. When I first heard this, I thought is was a typo. After all, even if every one who received the e-mail responded, that would only be 100%, right?

Building Your Subscriber List
The most successful Internet marketing gurus know that the secret is in the LIST. The list of subscribers they’ve built, an audience that WANTS to hear from them every month and eagerly reads the newsletters and other communications and frequently buy from what is offered.