Can
you get over 100% return?
Contributed by: gcoulson
E-mail marketing is one of the most cost-effective ways of
marketing and generating traffic to your site.
One company received 140% response rate with an e-mail broadcast.
When I first heard this, I thought is was a typo. After all,
even if every one who received the e-mail responded, that
would only be 100%, right?
The e-mail was so compelling and the product was so interesting
that the people who originally received the e-mail forwarded
it on to other people they felt would be interested, so the
reach of e-mail extended beyond the original list to include
friends and colleagues in their address book.
An interesting illustration of the power of people telling
others.
Garland Coulson, "The E-Business Tutor"
Garland Coulson, “The E-Business Tutor” is an
acclaimed speaker, author and coach in the field of Internet
marketing for small business and home business. For more information,
visit The E-Business Tutor web site at www.ebusinesstutor.com
or call toll-free in North America at 1-866-413-0951.
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