Building
Your Subscriber List
Friday, July 16 2004 @ 09:02 AM MDT
Contributed by: gcoulson
The most successful Internet marketing gurus know that the
secret is in the LIST. The list of subscribers they’ve
built, an audience that WANTS to hear from them every month
and eagerly reads the newsletters and other communications
and frequently buy from what is offered.
While people hate spam, they also do sign up for information
they WANT to receive.
Here are some tips for building your own targeted subscriber
list:
1. Ensure your content in your newsletter or other information
sent via e-mail is of great value to your subscribers. This
way they’ll recommend it to others and be less likely
to unsubscribe.
2. Make it easy for people to sign up for your newsletter
on your web site. Have the signup section prominent on the
main page.
3. Include a link in your newsletter so that subscribers
can recommend others.
Offer something for free to help build your list quickly.
The Alberta Turkey Producers Association started an e-mail
recipe of the month club in October 2002. In 6 months, they
had 25,000 Albertans sign up for the e-mail distribution list.
They typically get about 3,000 responses to each recipe, many
of which are inquiries on where to buy the cuts of turkey
mentioned in the recipe. The Alberta Turkey Producers Association
was successful in building so quickly was that they offered
free recipes. On our own site, we offer a free video, “How
to Promote Your Web Site for FREE,” as well as free
guides to “Web Site Promotion on a Shoestring”
and “Electronic Newsletter Marketing.” Every day,
we have new people adding themselves to our mailing list when
they sign up for these free resources.
4. Offer a sample of your newsletter on your web site so
that people can see the quality of the resources you’ll
be offering.
5. Ask everyone you come in contact with if they would like
to receive your newsletter. 6. Every time someone e-mails,
messages or phones me with a question, I ask them if they
are receiving my newsletter. If not, I ask them if they’d
like to.
7. Connect with people through online networking groups such
as Ryze
or Ecademy.
Invite them to join your mailing list in your profile and
each time you connect.
It is critical to your Internet marketing success that your
organization has a subscriber building program in place and
that every team member understands their role in building
a profitable subscriber list.
Garland Coulson, “The E-Business Tutor” is an
acclaimed speaker, author and coach in the field of Internet
marketing for small business and home business. For more information,
visit The E-Business Tutor web site at www.ebusinesstutor.com
or call toll-free in North America at 1-866-413-0951.
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