Can You Get Over 100% Return With E-mail Marketing

E-mail marketing is one of the most cost-effective ways of marketing and generating traffic to your site. One company received 140% response rate with an e-mail broadcast. When I first heard this, I thought is was a typo. After all, even if every one who received the e-mail responded, that would only be 100%, right? The e-mail was so compelling and the product was so interesting that the people who originally received the e-mail forwarded it on to other people…

Effective Use of Google Analytics Data

Due to the current economic situation effecting businesses around the world, executives are being forced to cut back even more on spending in order to help their companies survive. Unfortunately some of these cut backs tend to include critical marketing budgets. Ensuring the right cuts are being made is more crucial then ever. This article has a few suggestions on how to use your web analytics data to help you make better informed decisions. The best approach is to find…

SEO Text Optimization Tips

There is a saying in Search Engine Optimization (SEO) that “Content is King”. This means that the visible content on the page is the most important factor in search engine rankings. We recommend focusing on one SEO target per page. Focusing on too many different phrases per page will dilute the effectiveness of the page, and the page will not rank highly for any of the target keyword phrases. The text on the page should match with the target of…

Your Website Color Choice Is Important

Many web designers overlook the importance of color when designing a web site. Color should be one of your first concerns when it comes time to start your web site design. If you don’t pay close attention to the colors you chose, your site you will end up either plain and boring or so chaotic it’s hard to look at. The color you use should only be chosen after careful consideration. Unfortunately web browsers can only see 256 colors. Even…

Learn The Language Of The World Wide Web

If you are already on the web or thinking about it then you must know the terminology used on the web. Here is a GLOSSARY of a few must know Web Terms. Visitors – The number of distinct people who visit your site. Page Views – The number of web pages that have been viewed by the visitors to your site. If a single page is viewed many times by a visitor, each view is treated as a new page…